Packaging Design
Product Design
Logo Design
COLLES
TOY DESIGN
The Game
COLLES is a modular tower system of stick-figures that teaches structure, balance, unity, gravity, form, and shape. This game is inspired by a Catalan tradition of building Castells, also known as human towers reaching up to 10 stories. The COLLES tower system will challenge you to expand your imagination through fun and creative exploration.
The Modular System
Includes four modular parts (head, body, arms, and legs). Each part can be assembled to form a stick-figure component. After assembling, you can connect each stick-figure to one another by their magnetic ends to create and build endless structural possibilities.
Each box set comes with 50 heads, 100 arms, 50 legs, and 50 bodies to produce a total of 50 stick figures.
BRANDING
The logo has been adapted to be used on a white, red, or blue background.
Blue: Symbolizes depth and stability as two of the main characteristics this game requires. It encourages us to expand our thinking and increases our perspective and be open the flow of communication.
Red: Symbolizes the emotional connections that this game will bring out: energy, adventure and determination.
PACKAGING & MATERIALS
COLLES packaging was designed to hold all the pieces in individual compartments while minimizing excess packaging. The four sections of the package contain the body, arms, legs, and heads, as well as a 'to-go' bag so you can take the game with you wherever you go!
Each panel focuses on a different part of the brand: brand education, game instructions, and history. The stick figures' body is made out of soft reclaimed maple wood, which is incredibly strong, light, creamy in color, and contains a smooth grain pattern. The arm ends have Neodymium magnets that allow for flexible connections at any angle.
Pratt Institute MS Packaging Graduate Project
Class: Design Systems
© SILVIA LAMBARRI MESTRES 2020. ALL RIGHTS RESERVED