LEADER IN LASHES GETS AN AWARD WINNING MAKEOVER
AMAZING LASH
MARKETING CAMPAIGN
Competitive Analysis
Brand Audit
Retail Audit
Brand Strategy
Photo Art Direction
Print Promotion
Retail Display
Logo Refinement
Radio Spot
Social Media Campaigns
In 2019 Amazing Lash Studio was looking for a national marketing campaign to reset the brand presence.
The Brief
To transform its brand identity, in-studio branding, out-of-home advertising, and digital marketing.
The Approach
The new design style guide for Amazing Lash installed visual and verbal brand identity across digital, social, and out-of-home and in-studio promotions. Unique color codes, shapes, symbols, and words created a coherent brand voice and personality across all touchpoints.
Client: Amazing Lash Studios – www.amazinglashstudio.com
SVP Marketing and Innovation, WellBiz Brands, Inc.: Sheila Ullery
VP of Marketing, Amazing Lash Studios: Ariel Clay
Brand Strategists/Designers: MSLK – www.mslk.com
Creative Director and Brand Strategist: Sheri L Koetting
Senior Designer: Emily Veras
Designers: Silvia Lambarri, Ashley Turcheck, Nova Megantara
Digital Strategist: David Van Veen
Model Photographer: Bill Diodato