FRESCA
REFILLABLE FACE MIST
Branding
Packaging Design
Product Design
Mission
To bring a unique perspective on current face-mist applicators and product ingredients.
Our Part
To educate and collaborate with our customers to formulate the best misting ritual for them. The mineral beads can be customized to target your concerns regardless of your skin type. There are endless possibilities with our antioxidants, superfruits, and exotic ingredients. Customer's desire for customizability, honesty, and transparency are all brand traits taken into consideration when designing the product. The face mist bottle is a one time purchase and can be washed and reused. The mineral bead packets are available for purchase separately
PRIMARY
PACKAGING
The primary package was influenced by the shape of mineral beads and their ability to dissolve. The body has a filter that holds the minerals in place, allowing all the ingredients to dissolve together.
HOW TO USE:
Place mineral beads in the mineral bead container.
Screw bottom container onto mist chamber of the spray bottle.
Add distilled water from the top.
Screw top lid and shake. When beads have dissolved it’s ready to be used.
SECONDARY
PACKAGING
+ SHIPPING
Fresca’s secondary packaging was designed to make the brand look and feel natural and approachable. The minimal use of typography in combination with the simple and transparent overall look creates an interesting and modern take on this new face mist package. Each secondary box comes with an assigned sticker for better product line recognition.
Designing products and packaging is not just about the beauty of graphics and structure, but also about the experience and connection you create between your brand, products, and customers. Fresca wants its audience to have a satisfying and exciting experience when unboxing and using the face mist. Once available online, your order will come in a compostable mailer, which includes the face mist, your personalized mineral beads in paper tubes, and an instruction card that explains how to use and take care of it.
Pratt Institute MS Packaging Graduate Project
© SILVIA LAMBARRI MESTRES 2020. ALL RIGHTS RESERVED