The Idea + Goal
The main idea was to be able to bring a new perspective and differentiate this skincare brand from the rest of the current market applications. My goal was to redefine how a brand can engage with and educate skincare consumers through interactive and collaborative design.
Brand Mission + Vision
Leals circular skincare movement will save your skin and the planet by tackling the issues produced by food waste. Together we can make conscious efforts to waste less by implementing innovative sustainable practices into our daily routines.
Target Audience
The primary consumers are educated about skincare/wellness and look for products that are made with organic based ingredients, free from synthetic chemicals that haven’t been manufactured or modified in a lab. They are ingredient-conscious, care about what they are putting on their skin, are value-oriented, and have a sense for social, ethical, and environmental responsibility.
Branding
Packaging Design
Product Design
Website Design
LEAL SKINCARE
UP-CYCLED FACE MASKS
Primary Color
Dark Pine Green
Green is associated with being one of the most restful and relaxing colors for the human eye. It represents renewal, nature, and energy, freshness, and the environment. As Leal embodies all of these descriptions, the color green became the primary color for this brand.
Secondary Colors
The secondary colors are based on some of the main ingredients featured on the established face masks with a connection to the face mask’s property's benefits.
Dessert Sand Nude
CLARIFYING: A gently-detoxifying face mask to fight blackheads, minimize pores, and prevent breakouts.
Main Ingredients: Turmeric, Baobab Oil, Ground Olive Stones, Orange Peel, YogurtChampaign Yellow
ANTI-AGING: This anti-aging mask melts onto the skin to immediately firm and smooth while softening the appearance of fine lines and wrinkles.
Main Ingredients: Chamomile, Cucumber Peel, Grape Oil Extract, Oatmeal Powder, Ground Avocado PitFresh Breeze Light Blue
HYDRATING: Formulated for dehydrated and sensitive complexions, this super-antioxidant mask is for dry or sun-damaged skin in need of a quick moisture boost.
Main Ingredients: Blue Tansy Oil, Mango Butter, Blood Orange Zest, Apricot Stones, Argon Shells.
Pattern Assets
The vector graphics pattern was inspired by the raw ingredients' shapes, forms, and textures.
INGREDIENTS
Only the Highest Quality Ingredients
Leal partners up with local shops and supermarkets and hand-pick ingredients based on their ability to nurture, protect, and replenish your skin. Your face mask can be customized with unique blends of up-cycled food ingredients to target your specific needs, goals, and preferences.
Why use food?
Better for your skin and health
Food is full of nutrition. All of those nutrients they used to grow and protect themselves in nature can be harnessed and used to care for your skin.Better for the environment
Chemical cosmetics have been identified as a cause of coral bleaching, require extensive mining, and is hurting miles of our earth. The UN states that “around 1/3 of all food destined for human consumption is lost or wasted contributing to a wasteful behavior of resources and greenhouse gas emissions”.
THE EXPERIENCE
We want our consumers to enjoy the process of creating their own customizable mask while also being able to see what they are putting on their face. The kit includes a mirror, so you don’t have to be in a bathroom to apply it. The products are held by a silicone insert that is easy to remove and clean. Each set produces 8 masks that can be easily mixed in the wooden mortar and pestle.
Leal is committed to producing the least amount of waste with our products and following a circular economy strategy. You will receive a customized mask for free for every 3 kits you return (15 test tubes).
E-COMMERCE
Leal is sold online only. The website allows you to see favorite products, buy products, about us, and upcoming development of sustainable practices in the beauty industry.
THE PROCESS
THE PROCESS
Pratt Institute MS Packaging Graduate Project
Class: Packaging Design II
© SILVIA LAMBARRI MESTRES 2021. ALL RIGHTS RESERVED