Who
A brand built around affordable game-changing skincare saviors. Versed boasts a host of results-driven hero ingredients, as well as championing a loyal and well-informed beauty regime.

Brand Value Proposition
Skin’s complicated. Skincare shouldn’t be. We offer affordable and result-driven clean products developed for you, with you, and with our planet in mind.

The Idea
One part of Versed’s educational strategy focuses on your gut’s health and its correlation with your overall wellness, including your skin’s wellness. They believe that external and internal beauty work hand in hand. As a result, I found a unique opportunity to introduce an ingestible detox line called ‘A Gut Feeling.’ This is an antioxidant / pre+probiotic with clean ingredients that flush out harmful toxins, aids in balanced digestion, and simultaneously tackle skincare concerns.